Listen to Coronavirus Patient Zero
My Troubles With Wordpress Themes
It all began in the late 90's. I wanted to put some news on my website. A diary. A list of forthcoming events. I started with simple HTML. One page, with sections for every post.
Simple. Then I heard about 'blogs' and 'blogging'. Being smart, I picked Wordpress, the most popular software. How clever, I thought. If you get the WYSIWYG editor going, anyone can put up a web site.
Very democratic. This encouraged my to post my outermost thoughts; on politics, London, and personal gripes. As a webmaster, I watched to see Google index them. "Here we go", I thought, "soon, my jewels of extrospection will belong to the ages". Except Google didn't like my blog. It wouldn't index much beyond the front page. Why, why, why? Duplicate content? I set it to put only one post per page. No improvement. I looked at what Google was indexing. Then I looked at the blog HTML.
Soon, all became clear. In sum: - Wordpress was still duplicating my content, and - It had no proper META tags, and - There was a lot irrelevant HTML, and - The layout obscured the content. I had a quick search on Google to find search engine optimisation tips. There is a plugin 'head META description' ( http://guff.szub.net/plugins/ ). But I didn't use that, oh no. For some reason, I got the notion that a complete theme would be the ticket. I tried modifying an existing one myself. Better, but not perfect.
Google was starting to index more pages, but they all had the same title. My missives to an uncaring world were being ignored. So I got someone else to do one, based on my criteria, which were: - Grab a META 'title' from the blog post 'title'; - Grab a META 'description' from the blog 'excerpts'; - Put a ROBOTS 'noindex' tag in non-content pages. But that wasn't enough. For best SEO results you need to configure Wordpress brutally. You have to be mean to it. You have to man enough. I did a bit of research and came up with to following tips. WARNING: They are extreme. If you already have good rankings, making radical changes to your URLs may affect them.
In my case: - Moving my blog http://www.ttblog.uk to the root web directory, - MOD REWRITING its URLs, and - Removing a 301 redirect, . caused my PageRank to go to 0. BUT, page indexing was unaffected. This was temporary, as Google saw it as 'suspect' behaviour. I had radically changed my site. Here are the tips, for real men , who can look in the face of internet death and laugh: 1.
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