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How To Create A Successful Marketing Plan

RRP $18.99

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Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!

You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our book "How to Create a Successful Marketing Plan."

Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds of survival and success through an effective marketing plan.

Reading "How to Create a Successful Marketing Plan" is step one of developing a great marketing strategy that helps your business succeed.

Here are just some of the great benefits you'll get in our eBook:

Learn about all the major fundamentals and components needed in a successful marketing plan.

Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms.

Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously.

Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan.

Learn how to include plans for new marketing opportunities that may unexpectedly arise such as what happened with social media where many businesses were left unprepared.

Find out how to evaluate your competition for inclusion in your marketing plan.

Discover how to deal with the financial and budgeting aspects so the numbers add up.

Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed.

And much more!


Marketing Strategies, Tactics, And Techniques

RRP $256.99

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For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly, this is the guide and sourcebook for you. Rogers lists and defines 1,012 marketing strategies and tactics succinctly by category, and provides a way to retrieve them by any of the different names they're known by. He explains several hundred proven marketing techniques, and defines essential and obscure marketing terms. As a reliable how-to for people preparing formal plans for projects in marketing, advertising, and public relations, Rogers' field tested material, his own and others', can be quickly understood and immediately applied. The result is a unique, necessary resource for marketers on the way up--and for those already there. Rogers' approach is simple and linear. First, he describes a basic method for developing a marketing plan by detailing effective research techniques. He illustrates how to identify prime customers and prospects, as well as how to evaluate products, services and organizations, and then imparts the objective-setting process, including directions for establishing clear and measurable marketing goals. He defines specific tactics, offering a glossary of terms. Strategies are listed in separate chapters, categorized by their application to: market, product or service, name or brand, packaging, pricing, distribution or logistics, and other criteria. In addition, he discusses key promotion strategies that will increase the success of current marketing efforts. The book concludes with 19 appendices that present tabular detail and other valuable information.


Marketing Management Concepts And Tools

RRP $18.99

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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.


In Search Of Ireland

RRP $244.99

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Can Ireland be reinvented?
"In Search of Ireland" argues that the idea of an Ireland divided between North and South, Protestant and Catholic, unionist and nationalist, is a negation of place that can indeed be reinvented into a diverse and socially hybrid world. The contributors maintain that Ireland's political problems are created by conflicts and confusions of identity. By examining Ireland's historical complexities, literature, politics, religion, social dimensions and representations abroad, the authors consider the relevance of nation, class, gender, race, representation and landscape to the contested nature of contemporary Irish identity, pointing to implications for the future governance of Ireland where cease-fires represent no more than the beginning of a long-term process.


Digital Marketing

RRP $461.99

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.

  • Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).

  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.

  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.

This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.



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Website Investing Improve Ranking SEO Rank Search Marketing
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